A Survey of Major Techniques for Combating Link Spamming

摘要

To access exponentially growing information on today's Web, search engines serve people as the main portal of the Web. Web spamming becomes a major cause of search engine quality deterioration. One of the most dreadful spam techniques is based on manipulating hyperlinks on the Web according to the Web ranking algorithm. This paper presents an overview of present status of link spamming technique, and a summary of several combating techniques. We also present a classification of those techniques.