Factors which influence students' selection of a Master of Business Administration programme are identified and the variation in their relative importance across the student population investigated. This research also identifies the features of a university which attracts students, as well as examining the students' perceptions of the management school as compared to the university as a whole. Semi-structured interviews were conducted with 76 current Master of Business Administration students. The data were analysed using a grounded theory approach and five key themes emerged from the data: repute, syllabus, quality, facilities and career. While these five themes reappeared throughout interviews, their definitions and relative importance varied widely. The conclusions drawn from this research are that numerous factors influence a postgraduate student's choice of Master of Business Administration programme and that prospective students are well informed when making their decision. The reputation of the university appears to be a key factor.View full textDownload full textKeywordsbusiness education, decision making, influences, MBA, reputation, school choice, student behaviourRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/1360080X.2011.605222
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