Envisioning Eden offers a very compelling insight into how tourism imaginaries have become global, illustrating how 'they are now sent, circulated, transferred, received, accumulated, converted and stored around' the contemporary world (p. 44). Salazar illustrates this process by examining the changing role of tour guides, who he argues have assumed the role of ambassadors of local culture and tradition. He studies how guides interpret local culture and customs, and act as intermediaries between 'national' hosts and 'international' tourists, switching between the 'national' and the 'international' imageries that tourism can create and the way they interplay in touristic settings.
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