As a food technologist, I avidly follow certain reports in the news. A recent one of interest has been the widely reported saga of a food product called "Just Mayo" manufactured by Hampton Creek. Inc., a food processor, of San Francisco, Calif. The tradition of ersatz food products is a long and colorful one. These substitute foods are especially common during times of food scarcity. A prominent example is the production of coffee substitutes during wars. To protect consumers, many countries develop standards of identity for food to ensure that products known by certain names are, indeed, what they claim to be. (As a side note, appellation d'origine controlee or AOCs are similar standards.).
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机译：作为食品技术专家，我热衷于关注新闻中的某些报道。最近引起人们关注的是汉普顿溪（Hampton Creek）生产的名为“ Just Mayo”的食品的传奇。 Inc.是一家食品加工商，位于加利福尼亚州旧金山。ersatz食品的传统是悠久而又丰富多彩的。这些替代食品在食物短缺时尤其常见。一个著名的例子是战争期间咖啡代用品的生产。为了保护消费者，许多国家制定了食品识别标准，以确保某些名称的食品确实是他们声称的食品。 （作为附带说明，原产地名称控制人或AOC是类似的标准。）
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