Low-Price Flat-Panel TVs Gain Traction in North America

摘要

Amid the rapid expansion of the flat-panel display TV market in North America, competition has been growing stiffer. With more interest in large-screen TVs and full high-definition (full-HD) TVs, the mainstream of the market has been shifting to high value added products. At the same time, with the spread of flat-panel TVs, demand for products in the low-price range has been increasing. As a result, prices of flat-panel TVs have been falling faster than manufacturers expected. Toward the year-end shopping season, the market environment is expected to become tougher for manufacturers. Japanese manufacturers, in touting their products at stores, are promoting high added values.