Sony's Global Operations Blend Globalization, Localization

摘要

Amid economic uncertainty, growth in industrially advanced nations is expected to slow. Against this backdrop, Japanese manufacturers are counting on growth in other regions, especially in emerging markets. Sony Corp., which has high brand-recognition in markets outside Japan, plans to push efforts in each region to increase market penetration. The company has 47 sales companies around the world and supplies products to more than 140 countries. In a recent interview, Kiyoshi Shikano, Senior General Manager of Sony's Global Marketing Division, described the company's efforts in FY2008.