Customer relationship management is a buzzword around businesses. "CRM comprises a set of processes and enabling systems supporting a business strategy to build long term, profitable relationships with specific customers". There are a few components of CRM implementation, most importantly, the IT component. While revolutionary in many respects, CRM is Also a natural and predictable extension of how marketing and Sales have evolved over the years and, in many ways, are Coming full circle. The Customer Relationship Management Cycle consists of an evaluation phases, a planning phase, an Implementation phase, and a review phase.
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