International Communications Strategy: Developments in Cross-cultural Communications, PR and Social Media

摘要

Our world is both shrinking and expanding at a seemingly ever-quickening pace. As we live increasingly online, distance and time belong to history, and geography ceases to matter.rnBut the same forces that shrink the world are fuelling a new diversity. Our economic maps are being ripped apart as far-flung nations become powerful players in a fluid and dynamic global elite.rnWriters Silvia Cambie and Yang-May Ooi see the rise of the internet and of globalisation as two intrinsically linked developments, and argue persuasively that the radical transformations brought by these twin revolutions demand new approaches to international communications strategy.