Vitality in business: executing a new strategy at Unilever

摘要

Unilever is a global business of €40 billion turnover, spread fairly equally among the Americas, Europe and Asia/Africa. It serves 160 million consumers each day with a wide range of home, personal care and food products. Unilever's breadth of consumer service is unique, covering 14 distinct categories with 400 brands, including well-known global market leaders such as Lipton, Knorr, Dove, Omo and Lux. The 180,000 employees are dispersed across 100 countries, in turn supporting further employment within these countries and a further 50 countries through distributors. The 5,000 Unilever Indonesia employees, as an example, generate the full time equivalent of 300,000 jobs in distribution and retail, making an important contribution to the local economy.