Introduction: Strategic thinking in marketing

摘要

This special section contains three articles which encompass content from presentations at the Global Marketing Conference by Korean Scholars of Marketing Science and Society for Marketing Advances, held in Tokyo, Japan in September 2010. Through a blind review process, six papers were accepted and presented at the "Strategic Thinking in Marketing" track of the conference, and all authors had the opportunity to revise their papers ahead of possible inclusion in this section. A separate round of double blind reviews resulted in these three articles.