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Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor

机译:弱势消费者:穷人消费的道德方法

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This essay presents my research stream on impoverished citizens as it relates to transdisciplinary work at the intersection of consumer behavior, applied ethics, public policy, and marketing practice. The original studies that inform this discussion were conducted using ethnographic methods with subpopulations that included the homeless, rural poor, children living in poverty, and aborigines isolated in the Australian outback. The opening section frames my work within the context of the larger marketing domain. The next section describes dysfunctional business activities that reduce the consumer quality of life of disadvantaged citizens. Their reactions to this maltreatment then are presented, with an emphasis on the various groups noted. The essay closes with a brief discourse on restricted consumer behavior in business ethics research.
机译:本文介绍了我对贫困公民的研究流,因为它涉及消费者行为,应用伦理学,公共政策和市场营销实践的交叉领域的跨学科工作。最早为这项研究提供信息的研究是使用人种学方法进行的,其子群体包括无家可归者,农村贫困者,生活贫困的儿童以及在澳大利亚内陆偏僻的土著居民。开头部分将我的工作放在更大的营销领域内。下一节将介绍功能失常的业务活动,这些活动会降低弱势公民的消费者生活质量。然后介绍了他们对这种虐待的反应,并着重于指出的各个群体。本文以关于商业道德研究中受限制的消费者行为的简短论述作为结尾。

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