Toward a transcending conceptualization of relationship: a service-dominant logic perspective

摘要

Purpose - The purpose of this paper is to propose and elaborate on a service-dominant-logic-based conceptualization of relationship that transcendsrntraditional conceptualizations.rnDesign/methodology/approach - The paper consists of a review of traditional conceptualizations of relationship, a review of service-dominant logicrnfoundational premises that are useful in reframing the concept, and supporting views from the institutional economics and business ecosystemsrnliterature.rnFindings - A transcending, service-dominant-logic-based conceptualization of relationship as a general term representing the network-with-and-rnwithin-network nature of value creation, with transactions as "temporal isolates" of relationships is suggested.rnOriginality/value - This higher-order conceptualization of relationship provides a foundation for better understanding the role of relationship in valuerncreation, as well as its correspondence to transactions and products.