MOTIVATION-BASED SEGMENTATION IN THE CRUISE INDUSTRY: AN EXPLORATORY STUDY

Satta Giovanni; Parola Francesco; Penco Lara; Persico Luca; Musso Enrico

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MOTIVATION-BASED SEGMENTATION IN THE CRUISE INDUSTRY: AN EXPLORATORY STUDY

机译：邮轮行业中基于动机的细分：一项探索性研究

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Despite its practical relevance, motivation to cruise in tourism and transport literature still appears under-explored. Therefore, this manuscript aims to advance knowledge on motivation to cruise, by proposing a cruising motivation measurement scale and suggesting a motivation-based market segmentation.

机译：尽管具有实际意义，但在旅游业和运输业中探索邮轮的动机仍未得到充分探索。因此，该手稿旨在通过提出巡航动机测量量表并提出基于动机的市场细分来提高对航行动机的认识。

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来源
《International Journal of Transport Economics/Rivista Internazionale di Economia dei Trasporti》 |2016年第2期|155-184|共30页
作者
Satta Giovanni; Parola Francesco; Penco Lara; Persico Luca; Musso Enrico;
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作者单位

Univ Genoa, Dept Econ & Business, Italian Ctr Excellence Integrated Logist CIELI, I-16126 Genoa, Italy;

Univ Genoa, Dept Econ & Business, Italian Ctr Excellence Integrated Logist CIELI, I-16126 Genoa, Italy;

Univ Genoa, Dept Econ & Business, Italian Ctr Excellence Integrated Logist CIELI, I-16126 Genoa, Italy;

Univ Genoa, Dept Econ & Business, Italian Ctr Excellence Integrated Logist CIELI, I-16126 Genoa, Italy;

Univ Genoa, Dept Econ & Business, Italian Ctr Excellence Integrated Logist CIELI, I-16126 Genoa, Italy;

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原文格式 PDF
正文语种 eng
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关键词
cruise tourism; motivation; segmentation; on-line survey; hierarchical cluster analysis;

机译：邮轮旅游;动机;细分;在线调查;层次聚类分析;

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MOTIVATION-BASED SEGMENTATION IN THE CRUISE INDUSTRY: AN EXPLORATORY STUDY

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