Corporate social responsibility and Islamic marketing: some basic lessons

摘要

The purpose of this study is to examine the concept of corporate social responsibility (CSR) and how it can inform research agenda in Islamic marketing using the tenets of the Qur'an. The study conducts an extensive review of the literature on corporate social responsibility, published works on the Qur'an and other Islamic teachings and suggests a means to enrich scholarship in Islamic marketing. The study finds a significant overlap between the principles of CSR and the teachings of Islam and suggests a means through which Islamic marketing could leverage this commonality. Even though this is a purely theoretical paper, it nonetheless makes a valid contribution. The study seeks to contribute to the theoretical foundation of Islamic marketing.