A techno-economic analysis of the results of product diversification in household appliance durables―evaluating concreteness

摘要

The current tendency towards product differentiation in many areas of manufacturing is generally considered to be extremely positive. What we have attempted to do here is to verify the real degree of diversification that exists, by means of the measurement of the global performance of the most important household appliances, calculated using technical specifications available in the market. The figures enable us to evaluate the actual degree of diversification, and to calculate the Price/Global Performance ratio, a real measure of the relationship between the global technical performance of a product and its price, in order to get a critical understanding of the technical and economic results of diversification. Furthermore, we have also carried out an analysis of correlation designed to support "empirical" evidence.