The Factors that Influence the Evaluation on the Exporting Products of China's Household Electrical Appliance

摘要

This paper took Haier products in the European and American markets as an example. Through the methods of deep expert interviews, questionnaires and other methods, this paper summarized the factors. This paper recommended China's household electrical appliance industry to further enhance and improve the above-mentioned related factors in order to obtain a higher product evaluation from European and American consumers.