Sustainable Corporate Citizenship Practices: A Demographic Analysis

摘要

This article outlines the results of a study that investigates the influence of demographics on the perceptions regarding sustainable corporate citizenship practices within selected organizations in Nelson Mandela Metropole in South Africa. A literature study of sustainable corporate citizenship practices regarding minimizing harm, maximizing benefits, accountability or responsiveness to stakeholders, and supporting strong financial results, provides a theoretical foundation for conducting the empirical survey. Self-administered questionnaires were distributed to 350 organizations from the designated population (convenience sample). Fifty-six null-hypotheses, investigating relationships between the dependent and independent variables, were tested by means of specific statistical methods, such as analysis of variance. The results indicated seventeen highly statistically significant relationships between perceptions regarding sustainable corporate citizenship practices in the workplace (dependent variables) and demographic data of respondents (independent variables). No relationships were found for the four dependent variables and gender, age, highest education level, length of current employment, type of activity, employment sector, and customer offerings. Specific guidelines are provided to ensure the effective implementation of sustainable corporate citizenship practices taking into consideration demographical issues in the workplace.