When Tradition Turns into Innovation: How Firms can Create and Appropriate Value Through Tradition

摘要

The present book presents a novel perspective of the innovation process, focusing on the strategic role that may be played by tradition as a source upon which building novelty and shaping competition. Following the recombinant view of innovation, which sees knowledge creation as a recombination associated with the development of a new product, process, or market by combining existing bits of knowledge (e.g., Schumpeter, 1934; Fleming, 2001; Kogut and Zander, 1992), this research intends to figure outthe importance of combining and exploiting old and established competencies and capabilities (Katila, 2002; Nerkar, 2003; Messeni Petruzzelli, & Savino, 2012), as well as the impact that this may exert on innovativeness.