Designing Integrated Management Criteria of Creative Ideation Based on Fuzzy Delphi Analytical Hierarchy Process

摘要

In the more competitive new economy, recognizing and designing criteria and parameters to strengthen idea generating is vital so that these ideas will be used for the development of industries and the whole country. This paper designs a model for integrated management of creative ideation. Accordingly, we examine target population of 22 professors and entrepreneurs to determine priority of parameters that we define, and encourage them to propose new parameters to be added into the model, and these parameters improve ideation process. Therefore, we conduct an online survey, which employs snowball sampling method. After gathering data and determining weights of parameters based on fuzzy Delphi analytical hierarchy process, we rank each criterion's parameters based on the opinions of the panelists and finally we design the model. This research suggests that an organization establishes to work on the principles based on the criteria and prioritized parameters that this paper specifies in its model. In addition, it proposes designing a web-based system within the organization, in which the system provides a database of creative ideas and manages processes in different levels (idea creation, idea training, and practical) to motivate intellectuals to generate new ideas, and facilitate the connection between creative thinkers and industry.