Opportunities for franchising development and employment generation: sustainable franchising as a form of entrepreneurship in Slovenia

摘要

This article attempts to integrate the scientific and the development view from the perspective of various interrelated disciplines, offering an anchor for practical entrepreneurship development and employment generation endeavours, amidst the economic crisis. An emphasis on the business ethics of contractually related parties is considered as a condition sine qua non for the existence of any franchise business. The environment where it was conceived is the small transitional economy of Slovenia. Identification of current and emerging development and training needs for different target groups in franchising was a specific focus in proposing steps in franchising development as an SME development. The analytical method used in this article is a longitudinal observation and drawing findings from the past research and development projects of the franchise sector in Slovenia. The author has, for a decade and a half, managed the work of the Slovenian Franchise Association.