Effect of entrepreneurship, business strategy and business networking toward competitive advantage of small and medium enterprises in Thailand

摘要

The purposes of this research were to study the entrepreneurship, business strategy, business networking which had effect toward the competitive advantage of small and medium business. It was survey research with population of 388 entrepreneurs from key provinces in Thailand. The research tool was questionnaire by applying descriptive statistics to analyse percentage, average, standard deviation and inferential statistics to analyse correlation of structural equation model with PLS programme. The outcomes of research revealed the opinion levels toward all factors were rated as high level. The correlation of structural equation model analysis revealed that entrepreneurship had highest effect toward business strategy and followed by business strategy had direct effect toward business networking with entrepreneurship and business strategy had both direct and indirect effect toward competitive advantage. Lastly, business networking had direct effect toward competitive advantage of small and medium enterprises.