Measuring e-government adoption in Abu Dhabi with technology acceptance model (TAM)

摘要

This paper identifies the factors associated with the intention of citizens to use e-government services in the Emirate of Abu Dhabi in the United Arab Emirates (UAE). The proposed model provides useful recommendations for considerations to understand the related factors, including the perceived usefulness (PU), perceived ease of use (PEOU), trust issues, subjective norms and computer self-efficacy (CSE) of citizens in Abu Dhabi, and what motivates them in their intentions to use e-government services. The proposed modified TAM has been tested with a survey sample of 845 participants. A regression analysis was conducted to examine the influence of factors adapted from TAM. This study highlights further factors that were not considered in the proposed TAM such as website quality, facilitating condition and awareness. To engage the citizen to e-services, advertising campaign for Abu Dhabi e-government in all mass channels should be introduced to provide comprehensive understanding about e-services.