The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry

Durna Ufuk; Dedeoglu Bekir Bora; Balikcioglu Sevgi

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The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry

机译：服务景观和客户形象感知在酒店行业中的行为意向的作用

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摘要

Purpose - The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses.

机译：目的-这项研究的目的是在酒店业务框架内研究服务景观组件，图像和行为意图之间的关系。

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来源
《International Journal of Contemporary Hospitality Management》 |2015年第7期|1728-1748|共21页
作者
Durna Ufuk; Dedeoglu Bekir Bora; Balikcioglu Sevgi;
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作者单位

Akdeniz Univ, Tourism Management Dept, TR-07058 Antalya, Turkey;

Akdeniz Univ, Tourism Management Dept, TR-07058 Antalya, Turkey;

Mustafa Kemal Univ, Travel Management Dept, Antakya, Turkey;

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原文格式 PDF
正文语种 eng
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关键词
Consumer behavior; Servicescape; Hotel industry; Hospitality marketing; Corporate image; Behavioral intention;

机译：消费者行为;服务景观;酒店业;酒店营销;企业形象;行为意图;

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The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry

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