The non-cooperative game theory for trades in B2B electronic market

摘要

B2B electronic market facilitates the transactions among businesses. It consists of buyers, sellers, and the market owner. But most of these markets could not generate the expected profits for all market participants. In this paper, expected profit for each market participant has been considered in a neutral market with double auction. Based on these profit functions, optimal quantities of bids and offers are determined for buyers and sellers. Then, a model based on game theory is proposed that leads to recognize optimal strategies for game players that include buyers, sellers, and the market owner. Using the optimal strategies will satisfy the game participants and maximize their benefits. Additionally, a numerical example is illustrated to better describe the proposed model.