After shelling out $29,000 on an excavator or wheel loader, you may well feel entitled to ask what you get for ypur money. It's a question which manufacturers are increasingly applying themselves to. "All the surveys on consumer preferences point to after-sales support as ranking very high," says Volvo's manager of public relations Jan Olofsson. As the gap in terms of difference between products in the market place has narrowed, he believes that after-sales support is one way in which manufacturers can give themselves a profile.
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