Shaping New Media Opportunities

摘要

There is currently a major disruption occurring in the media and entertainment market, driven by content digitisation, the Internet and the Web 2.0 social networking experience. As a result, there is a potential for the erosion of distribution windows, a shift in advertising capture and a change in funding models. Traditional broadcast (satellite and terrestrial) delivery are growing at a good rate. ABI Research forecasts that the number of households using DTT as a primary means of receiving TV within the big five western European countries is expected to nearly double during the next five years, moving from 29.7 million in 2007 to 54 million in 2012.