RESEALABLE CIDER CARTONS

摘要

The one-litre cartons launched in UK supermarket Tesco in September with a full roll out scheduled for Spring 2017, ahead of the festival season. The first launch is a still English apple variant called Festival Apple. "We're always looking at ways of evolving the business and innovating to meet the needs of a growing population of cider drinkers," said Matthew Showering. "We think there's a real opportunity to offer consumers a lightweight, portable option for alcoholic drinks - much like you'd find for soft drinks - that can be shared amongst friends and sealed back up. The way we drink cider hasn't changed for a number of years so we wanted to be at the forefront of something new by adding another dimension to how and where people consume our drinks."