SWEET!: A RESEALABLE CARTON OF SUGAR

摘要

Plantation brand natural "raw" sugar will be the first product to market in the new Zipbox~R resealable carton format. Zipbox is a joint venture between Zip-Pak (www.zippak.com) and T.H.E.M. (www.them.net). Zipbox is a poly-coated paperboard carton incorporating an attached flexible film header containing a Zip-Pak Press-to-Close solution. U.S. Sugar chose a transparent top with a red zipper to allow shoppers to see the sugar and highlight the reclosability feature. The package provides the advantages of stability, stackability, and easy, mess-free pourability. Zipbox is designed to facilitate direct-filling of products without the need for an inner liner. This permits the package to hold up to 40% more product, maximizing the product-to-package ratio and cube utilization to reduce transportation costs. Zipbox also eliminates the need to use clips or transfer contents into a separate container, keeping marketing messages in front of the consumer through the last use.