Millennials are Driving the Market for Non-Alcoholic Beer

摘要

While the market for non-alcoholic beer is currently niche, the segment's 13% growth was the fastest of any strength band in the UK during 2017 and another impressive performance is forecast for this year, according to GlobalData. GlobalData's 2018 Q3 UK Consumer Survey, found that 37% of 18-24 year olds were 'often influenced' by how a product affects their health and wellbeing when purchasing an alcoholic drink, with 34% of 25-34 year olds 'always influenced'.