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首页> 外文期刊>Produce Processing >MILLENNIAL NECTAR: YOUNGER CONSUMERS DRIVING THE RAPID GROWTH OF HARD CIDER MARKET
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MILLENNIAL NECTAR: YOUNGER CONSUMERS DRIVING THE RAPID GROWTH OF HARD CIDER MARKET

机译:千禧一般的花蜜:越年轻的消费者推动了硬苹果领域的快速增长

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摘要

BRAD PAGE USED TO WORK in construction.Now he's building a business - in hard cider.Page is among a growing number of hard cider makers across the United States who are tapping into a market fueled heavily by millennials who have a taste for hard cider. Compared to beer, wine and spirits, cider is showing the most growth in on-premise consumption at 1.7 percent in volume and 3.8 percent in dollars. That's according to a Nielsen/ CGA study on cider trends looking at 2016 versus 2015 that was released at the industry's CiderCon gatheringearlier this year in Chicago. While off-premise sales are down overall, the craft category is substantially up in off-premise sales for 2016.
机译:布拉德页面用于建设。现在他正在建立一个企业 - 在硬苹果酒中。页面是美国越来越多的硬苹果制造商,千禧一代,千禧一代的千禧一群体燃烧着。 与啤酒,葡萄酒和烈酒相比,苹果酒在上提下的成本增长率为1.7%,数量为1.7%和3.8%。 根据尼尔森/ CGA研究,根据2016年的苹果酒趋势研究,这是2015年的2015年,这是在今年在芝加哥行业的Cidercon Grationingearier发布的。 虽然离产销售额整体下降,但工艺类别在2016年的销售外部销售额。

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