When we look at design in all of its many forms, we find numerous examples of manifested, perceivable objects that demonstrate the vision of the designer. Sitting in an Arne Jacobsen chair, holding a William Morris fabric, or using the latest piece of technology from Tokyo, Seoul, or Cupertino, we are acutely aware of the sensibilities of the designer (or design team) that informed the form and the function of the thing with which we are interacting. Interactions like these lead to the notion of "genius design," where the designer plays the role of an absolute authority whose natural instincts produce a considered, desirable experience.rnGenius design may well work for something that will be built-whether software, hardware, furniture, an environment, or any other tangible form our design might take. But how well does it work when we design for less tangible experiences? If there is nothing that can be seen, touched, or used that clearly embodies the whim of the designer, how does the role of the designer change?
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