Website Interaction Satisfaction: A Reassessment

摘要

Construct identification and definition are among the primary challenges in the process of scale development. The Website Interaction Satisfaction scale (Lascu, D.N. and Clow, K.E. (2008) Web site interaction satisfaction: Scale development considerations. J. Internet Commer., 7, 359-378), developed in an attempt to reconcile the well-established e-satisfaction measures in the marketing literature and the user information satisfaction measures in the information systems literature, is facing such challenges. This article discusses the process involved in developing the Website Interaction Satisfaction scale and addresses potential scale limitations as identified by McNamara ((2013) The psychometric approach to user satisfaction measurement. Interact Comput, 25,294-298) and Sauro ((2013) Comments on Lascu and Clow 2008. Interact. Comput., 25,302-303). Specifically, the article sheds additional light on the processes used to outline and delineate the construct domain and to develop and refine the item pool, and on the process used in testing the measure.