LICENSES TO USE A PERSON'S NAME OR LIKENESS: PART 3

摘要

In general, an individual may have a right of publicity claim if that individual's persona has been used without the individual's permission for a commercial purpose. With the growth of the Internet and digital technology, we may expect to see more right of publicity claims arise. However, the First Amendment is a powerful defense to a right of publicity claim, especially where there has been no commercial exploitation of that individual's name and likeness.