Flower Power: Chr. Hansen Launches Hibiscus Colour

摘要

These years drinks and sweets producers are making a shift towards naturalrncolours as more and more consumers associate natural products with healthrnbenefits, superior quality and increased food safety. Overall, sales of foodrncolours grow at 2-3% a year: 3-4% in natural colours and 1 -2% in syntheticrncolours.rnNow Chr. Hansen - the global market leader in natural colours for the food and beverage industries - expands its selection of colours of a natural origin with 'Hibiscus Extract WSP', an appealing choice for bright red shades in drinks, especially RTD teas and new drinks with fruit and flowers. The new, non-purified extract comes as an easy-to-use and allergen free water soluble powder. Used in low pH applications a beautiful, bright red shade is achieved.