In 'True Tea', Doehler and Plantextrakt have developed a new generation of premium tea drinks

摘要

Together, Plantextrakt and the DoehlerGroup have developed a new generation of tea drinks and today are announcing a strategic partnership to market this concept successfully. In "True Tea", Dohler and Plantextrakt have developed a new market-ready tea concept which focuses on an authentic tea flavour. It is made from freshly-brewed tea, which is not concentrated. The full flavour profile of the tea is retained and forms the basis of a new segment: premium quality tea drinks. Both partners are convinced that, with this concept, they are continuously stimulating market growth.