The current pandemic has turned the spotlight squarely onto growing consumer demand for transparent and cleaner ingredients labels. With transparency a clear area for growth in 2021, Benoit Tavernier, Product Manager Specialty Rice Ingredients at BENEO discusses how manufacturers can now bring clean label ingredients into play, even in more challenging applications such as food dressings, sauces and dips. Consumers are increasingly aware of the link between health, disease prevention, well-being and the foods they choose, with 83% of con- sumers globally attempting to eat and drink more healthily asa result of COVID-19. Now, more than ever before, consumers want to make ethical and healthier choices and with 64% of consumers worldwide reading the labels of food packages, what goes into our food and drink has never been so important. Mintel predicts that ethical food sales will rise by 17% to £9.6 billion between 2019 and 2023, and with 29% of European consumers looking for some kind of traceability label on their products before purchasing (e.g. organic, vegan, fair-trade), it's easy to understand why.
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