Growth in natural colour solutions reflects consumers' health and wellbeing priorities

摘要

Today's consumers are increasingly seeking naturally formulated foods with recognisable ingredients that enhance sensory appeal, while maintaining a clean label. They want the food and drink they buy to be naturally formulated and free from chemicals and additives. Natural colours can play a key part in enhancing the appeal of these 'better for you' food products. They are perceived as healthier, and can play an important role in market positioning, as consumers associate different colours with different properties.