Science makes sense of plant-based tastes

摘要

How do you find out what con-sumers like when most of them don't even know themselves? This is the challenge manufacturers of plant-based products face right now. Although the plant-based market is growing rapidly, a lesson learned from bitter experience is that new product launches will only succeed if they hit the sweet spot. More often than not, though, it's still anybody's guess what the sweet spot is. Judging by the number of plant-based products that come and go on supermarket shelves, many manufacturers guess wrong. In many ways, that's understandable. The mainstream assembly of con-sumers who buy plant-based meat and dairy alternatives are motivated by a wide range of factors. So deter-mining who wants what - and when - is no easy task.