Feelgood factor: Shades of sunshine set to drive food colour innovation in 2019

摘要

The sunshine spectrum - bright yellow through to deep orange -will stimulate colourful food and beverage development in 2019 as consumers seek out products that inspire upbeat, positive emotions and unite people with a feeling of joy, according to CNT Croup. Shoppers - particularly younger ones hailing from Generation Z - will gravitate towards food and drink coloured with natural yellow and orange shades in order to tune into the optimistic sentiments they convey, CNT said.