Roquette NUTRALUS®: pea protein for meat-free products

摘要

Flexitarianism is one of the fastest grow-ing consumer categories today As a consequence, meat substitutes offers are expanding rapidly. "Taste and texture are the indisputable attributes with which to convince flexitarians that they can find appetizing solutions. This makes it a key to painlessly reducing meat product consumption." says Marc Renaud, Market Manager Europe at Roquette. "That's why we developed a new grade of textured pea protein with an improved texture". The European meat substitutes market is valued at €970M, with an average 7% annual growth rate~1. Europe is the largest retail market globally for meat substitutes. In addition to vegans and vegetarians, this plant-based category addresses mainstream consumers with dietary preferences for vegetable choices.