BRAND THINKING AND OTHER NOBLE PURSUITS

摘要

I've wasted too much time reading superficial brand and marketing books that proclaim how a new approach to shouting at people will change the world. Brand Thinking and Other Noble Pursuits by Debbie Millman is not one of those books. Debbie Millman, known for dynamic podcast interviews, doesn't shy away from interjecting her considerable knowledge and thoughtful opinions throughout her interviews in order to keep the conversation flowing. Part brand-focused, part biographical, and always straying into tangential topics that provide additional insight into the interviewees, this substantive collection of interviews echoes that distinctive style.