Analytics, innovation, and organizational adaptation

摘要

With the advent of big data, organizations are integrating powerfulrncomputing tools into their organizational processes to drivernefficiencies and improve service delivery. Yet, at the heart of thisrnconversation lies the role of analytics and big data in innovation withinrnand across organizations. In this article, we provide a stylistic modelrnof the role of analytics in innovation and call for further research onrnthe underlying processes, contingencies, and outcomes.