Beyond the lean start-up: experimentation in corporate entrepreneurship and innovation

摘要

In this essay, we argue that entrepreneurship and innovationresearchers should pay more attention to experimentation as anapproach to innovation and corporate entrepreneurship in establishedfirms. While there is a growing body of research examiningexperimentation in start-ups, there is no corresponding literatureinvestigating the role of experiments in the innovation and corporateentrepreneurship activities of established firms despite theincreasing interest in experimentation among managers and thegrowing practitioner literature urging established firms to adoptexperimentation. We discuss this trend and point to a number ofresearch areas that we believe deserve systematic research.