Web Kiosks Spur Spending In Stores

摘要

Imagine tripling inventory without building a single new store or addition. That's what Kmart Corp. did with in-store kiosks that link shoppers to its Web site, BlueLight.com. "A typical Kmart holds about 75,000 items. BlueLight.com holds 240,000," says Steve Chaffin, director of in-store marketing at BlueLight.com LLC and known internally as the kiosk king. Kiosks let shoppers locate items that may be difficult to find or receive a virtual rain check if the item is out of stock. "BlueLight.com virtually extends Kmart store shelves," he says.