This is Part 2 of a two-part series on the telling of stories. Last month, we talked about the Federation of Ontario Public Libraries' (FOPL) Open Media Desk (OMD) project, which was created and implemented by the Both/And Partnership. It's early days yet-we've just completed a limited Phase 1 pilot-but OMD is beginning a quiet revolution in library marketing and is providing a coordinating layer across participating FOPL libraries. As the program unfolds into Phase 2, we'll take a hard look at where marketing media for libraries moves next and update the ongoing OMD project, now aiming for a radically different way of telling library stories with data-driven content marketing on social media-a clear solution to the question of how to future-proof libraries.
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机译：这是关于故事讲述的两部分系列的第二部分。上个月，我们讨论了安大略省公共图书馆联合会（FOPL）的开放媒体服务台（OMD）项目，该项目是由Both and And Partnership创建和实施的。目前尚处于初期阶段，我们刚刚完成了有限的第一阶段试验，但是OMD正在图书馆营销领域悄然进行革命，并为参与的FOPL图书馆提供了一个协调层。随着计划进入第2阶段，我们将仔细研究图书馆营销媒体的下一步发展，并更新正在进行的OMD项目，目前的目标是采用一种完全不同的方式，通过社交媒体上的数据驱动的内容营销来讲述图书馆故事-明确解决如何使库过时的问题。
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