Generating and Framing Content: Strategic Multi-Platform Content Marketing in Academic Libraries

摘要

This column is adapted from a presentation given at the 2018 Library Marketing and Communications Conference. In it, we describe our marketing team’s approach to developing sustainable marketing practices with our library’s strategic goals in mind. In an effort to create reusable, platform-flexible content, we developed social media posts that highlighted concepts from the ACRL Framework for Information Literacy. Our success on social media inspired us to consider how this content could be implemented on additional platforms. With this column, we invite you to engage with new ways of developing content for use on multiple marketing platforms.