Benefits and Risks of Social Business: Are Companies Considering E-Discovery?

摘要

Using social media in business, referred to as social business, is exploding. In reviewing past research according to brand-driving efforts for products, customers, employees, and business partners, we find a focus on benefits, with little attention to risks. Seemingly disregarded in the IS literature is the risk of electronic discovery resulting from legal actions. We categorize and exemplify risks, while analyzing the legal risk. We conclude by providing recommendations for practice and directions for future research.