A sales forecasting model for consumer products based on the influencen of online word-of-mouth

摘要

Sales forecasting is one of the most critical steps of business process. Since the forecasting accuracy of traditional techniques is generally unacceptable for products with irregular or non-seasonal sales trends, it is necessary to construct a new forecasting method. Past research shows that there is a strong relationship between online word-of-mouth and product sales, but that the extent of the impact of word-of-mouth varies with product category. This study aims to provide an understanding of