For any old-line manufacturing executive who thinks he will swirl into the new economy as easily as a debutante swirls into a ballroom, American Greetings Corp. offers a warning: E-business is not for the fainthearted. AmericanGreetings.com, the online subsidiary of the $2.1 billion Cleveland manufacturer and seller of greeting cards, is grappling with its third business model, executive turnover, a twice-postponed initial public offering, and layoffs. And things could get worse, thanks to a major restructuring announced in November. American Greetings joined the dot.com party early. It began to create an e-business strategy when other pioneers, such as Dell Computer Corp. and Cisco Systems Inc., were investing in Internet- technology to improve efficiency and boost business in the mid-1990s.
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机译：对于任何认为自己将像初次登场的人一样容易进入新经济的老生产制造高管，美国问候公司（American Greetings Corp.）发出警告：电子商务不适合胆小的人。拥有21亿美元资产的克利夫兰制造商和销售商的在线子公司AmericanGreetings.com正在努力解决其第三种商业模式，高管人员离职，两次推迟的首次公开募股以及裁员。得益于11月宣布的重大重组，情况可能会变得更糟。美国问候语很早就加入了dot.com派对。 1990年代中期，当其他先驱者（例如Dell Computer Corp.和Cisco Systems Inc.）投资于Internet技术以提高效率并促进业务发展时，它开始制定电子商务战略。
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