Not that long ago, supply chain visibility tended to be an internally focused process, one that allowed manufacturers to know when exactly they could expect to receive inbound goods and materials from their suppliers so they could plan and adjust their production schedules. While that's still an important capability for companies to have, the Age of the Consumer has shifted the focus of visibility initiatives in the direction of the customers. Manufacturers still need a complete view of their supply chain as it exists now, of course, but just as crucial is being able to know where their supply chain needs to be. And that's where predictive analytics come into play.
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